Learn more in Google Search’s guidance about AI-generated content. This time it’s about Shopify’s URL structure, which is more restrictive than some other e-commerce/website-building platforms. Shopify only allows a single subfolder per collection or product, so you can’t add much depth to your site structure. That way, they keep tight control over the amount of thin content pages created by blog tags.
Optimize Old Content For User Intent
Why you can trust TechRadarWe spend hours testing every product or service we review, so you can be sure you’re buying the best. Earlier on I highlighted that On Page SEO isn’t necessarily the same as content optimization. Because there are no links pointing towards it from elsewhere on your site, which means that Google is unable to crawl/index it.
For this reason, when you publish a new page, it pays to internally link from there to other relevant pages. This won’t help the new page’s rankings, but it might help the rankings of the pages you internally link to. Search for your target keyword in Google, open a few top-ranking pages, and eyeball them for commonalities. People want what you promised them in your title and meta description, so don’t kick things off with SEO Anomaly a load of fluff. Get straight to the point and give the reader what they came for in the first sentence.
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If we could bring the reading grade level down, more people would be able to read it. You can use free tools like Hemingway and Grammarly to fix this. For example, to curate our list of the best Facebook groups for SEOs, we asked the 12K+ members of our customer-only group to vote for their favorites.
However, if all the ranking pages load in, say, 3 seconds or under, and yours displays a spinning icon and takes 8 seconds to fully load, you should fix that. Research by Google, SOASTA, mPlus Mobile and others, have shown that a site loading delay of even a few seconds can decrease conversions by double-digit percentages. You can use the plugin to create a short bio and have an “author box” appear at the bottom of articles. You’ll select your areas of experience or expertise, and these will display on your author box.
This includes optimizing your content, the HTML source code of a page, and the site’s overall user experience and performance. Optimized product imagery can also drive website traffic to your online store. By making your images SEO-friendly, you’ll help search engines discover your website’s visual content and rank your store’s pages in image search results. Own an online store and still getting to grips with your SEO basics?
- Having too many long-lasting downtime periods has a negative impact on your SEO and traffic.
- Compelling and descriptive page titles accurately reflect the content of each page.
- That’s why our on-page SEO service include bottom-line performance tracking so you’re always on top of your campaign’s overall progress.
If you get those elements right, your images will be far more likely to show up in Google searches. Not only does this make for a poor user experience, but it can also affect the way your pages are indexed, thereby harming your SEO. Unfortunately, lots of stores rely on product tags for purposes like flagging products as on-sale or as part of a custom one-off Shopify collection.
Using main and secondary keywords in your headings also supports keyword optimization. It’s a format to mark up the information about the web page so search engines understand it better. In SERPs, structured data visually improve the user experience and the click-through-rate. In today’s digital landscape, On-page SEO is not just important — it’s essential.
Your title tag needs to fit within the limit to ensure that it displays correctly. It’s best to use a clear and concise title to attract your audience. It looks at your title tag to see how it measures up to the rest of the page.