Before or after you upload the image to WordPress, you can change the filename to something descriptive. For example, if you’ve uploaded an image of a Norwegian Forest kitten, that’s currently named kitten.jpg, you could change that to norwegian-forest-kitten.jpg. Along with your title, your description is a good opportunity for attracting clicks. Your title is an opportunity to attract clicks in search results.
Ways SEO Evolved in 2024 (+What It Means for Your 2025 Strategy)
Regularly monitoring and updating content is crucial to ensure it stays relevant and engaging and adheres to changes in search engine algorithms and user behaviors. While the basics of on-page SEO are crucial, there are also advanced techniques that can contribute to a more sophisticated optimization strategy. These advanced techniques, including technical SEO, can enhance a page’s ability to rank highly in search engine SEO Anomaly results and set you apart from your competitors. Headers refer to the HTML elements H1, H2, H3, etc., and are used to structure and organize the content’s hierarchy on a web page.
What are the Top Tools for On-Page SEO?
Use the following checklist as a starting point to evaluate the essential on-page SEO factors on your landing pages. On the other hand, off-page SEO focuses on factors outside your website and involves optimization tactics such as link building, guest posting, brand mentions, and so on. By optimizing on-page elements, you enhance your site’s relevance and authority, leading to better visibility in search results. Addressing these factors can significantly improve your site’s visibility and user engagement.
- At the bottom of the search results, Google shows you a list of related searches.
- Probably the most logical choice of meta description for such a recognizable product.
- So instead of only using one specific keyword in your content, you can make use of or add keywords that are similar.
Our on-page SEO services are designed to give your content the best possible shot at ranking. Another reason why content is more important than backlinks is because content gives the user a clear idea of what the page is all about. Backlinks, on the other hand, only give a slight indication of what the on-page content is all about. H1 tags are important, but they’re not the most important element on a website or in a piece of content. In 2015, Google introduced Rankbrain, an element of Google’s core algorithm that uses machine learning to match search queries to relevant results.
Our team is well-versed in creating individual web pages that boost your site’s visibility. With each new page creation, you can expect quality, user-focused, well-optimized, and search engine-friendly content. In some cases, orphan pages may still attract traffic—whether through direct, or other external links. Not every page on your website is easy to find or access—some can actually be hidden away with no internal links pointing to them at all. This is something we call “orphan pages.” These, if left alone, can quietly drag down your SEO, keeping valuable content out of sight for both users and search engines. Optimize your website for mobile devices, ensuring it’s responsive and easy to navigate on smartphones and tablets.
